High season of balloons and visits of superheroes to the offices

More and more companies organize days with playful activities so that the children of the employees know the place of work of their parents; In some cases more relatives are included.

If this winter you cross with Batman and Robin in some hall of the office, you find your desk full of balloons and goodies, you lunch in a dining room surrounded by inflatable slides and you see that the meeting rooms were transformed into soft squares, calm! You did not go crazy. Your company invited the children of employees to meet and spend a day at work for their parents.

Winter holidays are a good opportunity for companies to open their doors to their children (and, in some cases, nephews, cousins, grandchildren or godchildren) as well, so as to reinforce links with them and show them How much they value their family lives.

“With these initiatives, companies seek to establish, integrate and improve the work environment, aiming at the well-being of their employees, both personally and professionally, so that they feel good at work. Fantastic commitment, “says Marcelo Gordín, director of Enfasis Motivation Company, which is responsible for planning visits of children to organizations.

Emilio Bonifacio, Director of Human Resources at Philip Morris International for Argentina, Bolivia, Chile, Paraguay and Uruguay, says that the celebration of the day of the child – as they call it in tobacco – is not only “unavoidable” Is growing the commitment of employees within the company. “Every time the kids leave, they are asked to ask their parents,” When do I get back to work? “Employees with children of the same age are linked in a different way by sharing games. Whatsapp and even invite their children’s birthdays. The ties are strengthened and everything leads to an improvement in the working environment, “he says.

One day in the last week of July, Havas Group also waits for employees’ children with games on the different floors of the office. For the youngest, they set up a soft spot and for the larger, different workshops dealing with topics such as environmental care, music and the task of detectives. According to Yanina Gimenez, Havas Group Human Resources manager, this activity, besides being an excuse to meet employees from another place, has several positive edges. “On the one hand, kids love to get to know the work place of the parents. On the other hand, employees enjoy a relaxed environment that allows them to show their everyday spaces and tell their children with pride what they do. Lastly, an atmosphere of informal integration is generated among many people from different sectors and levels of the organization, even several who do not have children have fun, “says the manager.

The practice, which takes place 20 years ago, is a growing trend. “Companies must do this because it is not only the employer who chooses the employee but also the employee who decides where he wants to work,” explains Diego Feldberg, CEO of Dafing Group Argentina, another company that organizes this type of event.

That’s why companies are beginning to hear more and more about what their employees want, and the harmonious and balanced integration between their personal and professional lives is on the list. “When the employees come to work in the offices, they are not independent of their personal life.” A father is a father, both inside and outside the workplace. Doors to those links that are so important for our employees, “says Carolina Vincenzini, Natura’s Human Resources manager in Argentina.

From the IAE Business School, Patricia López Yanes, leader of Climate and Culture, shares the philosophy that motivates her children’s day. “We are family responsible, so we take great care that people take care of their families so that they can work quietly. We understand that a person who is worried about a family member must first resolve that concern,” he says.

Meanwhile, Feldberg emphasizes that these activities have, as a result, a rewarding return. “Both the employee and his environment feel that they” put on the shirt “of the company and for the organization this is a very satisfying fact, as well as a guarantee of having done a mime to the employee. Today companies must perform this type Of activities not only for what they get, but for what they can lose by not doing them, “he warns.

A no-less benefit of these events is that they allow the parents to have one more plan for those days without classes. “Winter holidays are sometimes an issue to be solved with children, because of the availability of time and also of costs, given what shows are worth. This trend of bringing children to work for parents has a Low cost and a very high emotional and motivational impact, “says Gordín.

Although the multinationals began to develop these events, there are small and medium companies that are joining this trend. “We, for example, are an SME and we do it. Small companies can do it at lower costs and without as much development as big ones,” says Gordín.

It also explains that, generally, the event lasts all day, since the boys arrive and go with the parents. So they usually start having breakfast in the workplace, then they walk around the offices, they know the desks of their relatives and, later, they are proposed recreational activities. “Many times workshops are held in line with a specific theme related to the values ​​of the company, its products, or a theme that is installed at that time, such as sustainability or care of the planet.It is everything from the playful” , Describes.

For the end of the day there is usually a “high impact” closure, which is usually filmed or photographed so that there is a footprint in the company with posters, banners and videos. And Gordín adds: “Sometimes, these productions are reflected in an object, such as a picture, an almanac or a cup, which gives more memory to the event, because it is on the top of the desk with a strong message durability,” he says.

By: Ana Falbo

Photo: Max Aguirre

Source: La Nación 07/23/2017

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